Barry MacDevitt - Connect The Dots Insights
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Barry MacDevitt

Barry MacDevitt

Barry is a brand strategy and marketing leader with extensive client, agency and start up experience. He has worked in Ireland, UK & France and his experience covers a wide range of sectors including FMCG, telecoms, utilities and social entrepreneurship. He has led and mentored cross-functional teams in the identification, creation and launch of numerous products and services that have successfully driven business growth and new revenue streams.

More recently, Barry was CEO of DesignTwentyFirst Century a not-for-profit that was one Ireland’s pioneers in promoting design thinking as an approach to advancing solutions, engendering change and unlocking new ways of learning in the public sector. Some of this work was featured by Jeanne Liedtka, one of the worlds leading authorities on design thinking, in her bestselling book ‘Solving Problems with Design Thinking’.

His specialties include design led innovation, brand strategy, marketing communications, social entrepreneurship and change management. He is a seasoned facilitator and also lectures at Maynooth University.

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